Managing the Unmanageable
13 Tips for Building and Leading a Successful Innovation Team
Consistently clear, straightforward, and upbeat, packed with excellent descriptions, logical explanations, and persuasive recommendations, presented with empathy and humor.... An engaging collection of useful ideas for leading teams to tackle the unique challenges of innovation." -- Kirkus Reviews
"Inspiring guidance for managing innovation teams to create lasting success."-Publishers Weekly BookLife
Meet Cagan & Boatwright
We have worked together for two decades.
Coaching, Speaking, Research, and Education
Jonathan Cagan
David and Susan Coulter Head of Mechanical Engineering
George Tallman and Florence Barrett Ladd Professor in Mechanical Engineering
Globally known for his rigorous and effective approach to product innovation, Cagan works extensively in research on innovation processes and tools, teaching and leading innovation teams, corporate consulting, and speaking engagements on the topic of innovation.
Peter Boatwright
Allan D. Shocker Professor of Marketing and New Product Development
Director of the Integrated Innovation Institute
As an expert in innovation education, he leads graduate education degrees in product and service innovation, engages in corporate consulting, and leads executive training and practice-based courses at the university.
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